Fynix Wins Two MARKies Awards 2026: Recognised for Mobile Marketing and Zero-Party Data Excellence

Singapore, 2026 — At MARKies Awards, one of Southeast Asia's most prestigious marketing industry competitions, Fynix has been honoured with two major accolades for its work with PlayMade Global:

• Most Effective Use – Mobile
• Most Effective Use – Zero-Party Data

What Are the MARKies Awards?

MARKies Awards recognises the most impactful marketing campaigns across Southeast Asia. Winning in both the Mobile and Zero-Party Data categories reflects Fynix's ability to deliver measurable results across two of the industry's most competitive and fast-evolving disciplines.

The Winning Work: A Full CRM Solution Built for Lasting Loyalty

The project at the heart of this recognition was built around a single, guiding question that has always driven Fynix's work: does this actually make a real difference for our client?

That question led to a comprehensive digital solution for PlayMade Global, encompassing three core components.

A full CRM solution that brings together customer data to enable meaningful, lasting relationships between the brand and its customers.

A branded app that creates a direct channel between PlayMade Global and its audience, designed to drive genuine engagement and retention.

An online ordering system that connects digital touchpoints to real purchasing behaviour, completing the loop between acquisition and loyalty.

Together, these components formed an integrated system built not for short-term metrics, but for lasting loyalty.

Why This Recognition Matters

For Fynix, these awards carry genuine weight. Not as validation of the agency, but as recognition of work that was built to make a real difference.

The MARKies Awards evaluate campaigns on impact, not just creativity. Being recognised in the Mobile and Zero-Party Data categories signals that the solution delivered results that were both strategically sound and meaningfully effective for the client.

A Partnership That Made It Possible

Fynix sincerely thanks the PlayMade Global team. This recognition is the result of a shared effort. It is the partnership that made it possible, and their trust that made it meaningful.

About Fynix

Fynix is a brand under Fushi Tech, a global provider of integrated AI & digital solutions for merchants, dedicated to building solutions that create real, lasting impact for clients across Southeast Asia.