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How to Choose an F&B CRM in Singapore: 5 Questions Every Restaurant Operator Should Ask Before Buying

Fynix — Wed, 10 Jun 2026 02:42:38 GMT

Singapore's F&B market is crowded with restaurant CRM solutions — loyalty platforms, WhatsApp automation tools, integrated POS systems, and enterprise suites. Most operators who choose the wrong one don't realise it immediately. Six months later, customer data is still fragmented, campaigns are still generic, and the F&B CRM they paid for sits largely unused.

The problem is rarely the platform. It's that operators buy based on features instead of fit. Before you evaluate any restaurant CRM solution, ask these five questions.

What Is an F&B CRM — and Why Does It Matter in 2026?

An F&B CRM (Customer Relationship Management) system helps restaurant operators collect, organise, and act on customer data to drive repeat visits, increase average spend, and improve loyalty. In Singapore's competitive dining market — tight margins, high acquisition costs — a well-implemented F&B CRM is no longer optional.

When Commonwealth Concepts unified their digital infrastructure in early 2026, the goal was clear: stop losing customer intelligence to fragmented systems and start building retention on real data. That shift from disconnected tools to a single F&B CRM is the decision operators across Singapore are now facing.

Question 1: How Many Systems Is Your Customer Data Currently Split Across?

A typical Singapore customer discovers you on Instagram, books via a reservation platform, pays with PayNow, joins loyalty through a separate app, and orders on Grab. For most operators, none of those touchpoints connect into a single customer profile.

Shihlin Taiwan Street Snacks faced exactly this before deploying Fynix across 24 Singapore outlets — interactions were happening across multiple channels with no unified view, making campaigns consistently imprecise.

If your data is split across three or more systems, a loyalty bolt-on won't solve it. You need a restaurant CRM solution with native data unification — not more connectors.

Question 2: What Channel Do Your Customers Actually Use to Communicate?

Walk into any Singapore restaurant and watch how customers communicate. The channel is almost always WhatsApp — reservations, order changes, feedback, loyalty redemptions. Most F&B CRM solutions were built for email-first markets, where WhatsApp is an afterthought bolted on through a third-party integration that costs extra per message.

For Singapore operators, your restaurant CRM solution must treat WhatsApp as a first-class channel — not an add-on. Fynix's AI Shop, launched in May 2026, functions as an AI agent handling customer interactions, recommendations, and membership management directly through WhatsApp. An email-first F&B CRM will consistently underperform in this market regardless of its other features.

Question 3: Do You Need Loyalty Features, or Do You Need a Full F&B CRM?

A loyalty app manages points and rewards. A restaurant CRM solution manages the entire customer relationship — purchase history, visit frequency, channel preferences, and behavioural patterns. It identifies customers who visited twice but haven't returned in 45 days and automatically triggers re-engagement. It tells you who is about to churn, and what to do about it.

Many platforms marketed as F&B CRM solutions are loyalty apps with a CRM label. Ask specifically: can the system trigger campaigns based on visit recency — not just points balance? Can it identify lapsed customers automatically and personalise recommendations by individual order history? If not, it's a loyalty app, not a restaurant CRM.

Question 4: Do You Have an IT Team, or Do You Need Something You Can Run Yourself?

Enterprise platforms like Salesforce and Capillary Technologies are powerful but require technical implementation, ongoing maintenance, and often a certified implementation partner. For a Singapore operator running two or three outlets, this is rarely practical.

Purpose-built restaurant CRM solutions — Fynix, Eber, Oddle Loyalty — are designed for non-technical operators. Onboarding is handled by the vendor. The most feature-rich F&B CRM is not the best one if your team cannot use it. Be honest about your internal technical capacity and eliminate any platform that requires resources you don't have.

Question 5: Are You Planning to Scale — and Can the Platform Scale With You?

A single-outlet restaurant and a 20-outlet chain have fundamentally different requirements from a restaurant CRM solution. The mistake is choosing a platform that fits you now but forces a costly migration when you grow — especially when loyalty data is involved.

Look for F&B CRM solutions with a genuine growth path. Fynix offers a Standard edition for single-outlet operators and an enterprise tier for complex multi-outlet groups on the same underlying platform. Shihlin Taiwan Street Snacks deployed across 24 Singapore outlets and 19 Malaysia outlets without separate systems per market. Choose a restaurant CRM solution that matches your current scale but can credibly handle where you're going.

How the Answers Map to the Right Solution

Your Situation	Recommended Direction
Data fragmented across 3+ systems	Native unified platform (e.g. Fynix)
WhatsApp-first customer base	F&B CRM with native WhatsApp integration(e.g. Fynix)
Need loyalty features only	Dedicated loyalty platform (e.g. Fynix, Oddle, Eber)
No IT team, need fast setup	Purpose-built restaurant CRM solution
Single outlet, tight budget	Fynix Standard, Oddle Loyalty
Multi-outlet group, complex loyalty	Fynix, Capillary Technologies
Need inventory, payroll, CRM in one ERP	Odoo
Large enterprise with IT team	Salesforce (with customisation)

For a full side-by-side comparison of seven leading F&B CRM solutions in Singapore, see——The 2026 Singapore F&B CRM Guide：7 Systems Compared for Customer Retention

The One Thing That Separates Effective F&B CRM from Ineffective

The operators seeing measurable retention results aren't necessarily using more sophisticated restaurant CRM solutions. They're using platforms where every customer interaction — dine-in, takeaway, delivery, online — flows automatically into a single customer profile. That completeness is what makes personalisation possible. Without it, campaigns are guesswork.

Frequently Asked Questions

What is an F&B CRM solution?

An F&B CRM solution is software that helps restaurant operators collect and centralise customer data from all touchpoints — dine-in, delivery, online ordering — and use that data to drive repeat visits through personalised loyalty programmes, automated marketing campaigns, and targeted promotions. In Singapore, the most effective F&B CRM solutions also integrate natively with WhatsApp, the dominant customer communication channel.

What is the difference between a loyalty app and a restaurant CRM solution?

A loyalty app manages points and rewards. A restaurant CRM solution manages the full customer relationship — including purchase history, visit frequency, behavioural patterns, and predictive churn signals. A good F&B CRM includes loyalty functionality but goes further: it identifies at-risk customers automatically, triggers personalised re-engagement at the right moment, and gives operators a complete picture of every customer across all channels.

Which F&B CRM is best for small restaurants in Singapore?

For single-outlet restaurants entering loyalty marketing for the first time, Oddle Loyalty offers a low-cost starting point. Fynix Standard is purpose-built for small independent operators who want native integration from day one — without enterprise-level complexity or cost. As the business grows, Fynix scales with it, removing the need for a system migration.

Do I need technical expertise to set up a restaurant CRM solution?

It depends on the platform. Purpose-built F&B CRM solutions like Fynix, Eber, and Oddle are designed for non-technical operators with full onboarding support. Enterprise platforms like Salesforce and Capillary typically require technical resources or implementation partners. Most Singapore SME operators are better served by a platform designed for their context.

How long does it take to see results from an F&B CRM?

Most operators see measurable improvements in visit frequency and average spend within two to three months of running structured loyalty and re-engagement campaigns. Results compound over time: the longer the programme runs and the more behavioural data it accumulates, the more precise and effective the targeting becomes.

What should I look for in a restaurant CRM solution for Singapore?

Prioritise: native WhatsApp integration (Singapore is WhatsApp-first), unified data across all ordering and payment channels, a loyalty module with tiered membership and automated triggered campaigns, SME-friendly pricing with a clear upgrade path, and a vendor with direct Singapore market experience. The best restaurant CRM solution for Singapore F&B operators is one built specifically for this market — not a global platform adapted for it.

The Bottom Line

The best restaurant CRM solution for your business is not the one with the most features — it's the one that matches your operational reality: your data infrastructure, your customer channels, your team's technical capacity, and your growth trajectory. If your customer data is currently fragmented, that is the problem to solve first.

If you want to see what a fully integrated F&B CRM looks like in practice for a Singapore operation, get in touch with the Fynix team: https://www.fynixglobal.com/company/contact

Related reading: The 2026 Singapore F&B CRM Guide: 7 Systems Compared for Customer Retention

The 2026 Singapore F&B CRM Guide：7 Systems Compared for Customer Retention

Fynix — Thu, 04 Jun 2026 02:19:12 GMT

Nearly half of Singapore diners switched their favourite restaurant brand in the past year. Not because the food got worse. Because another brand stayed more relevant, remembered them better, and gave them a reason to come back.

That’s not a marketing problem. It’s a data problem.

Most F&B operators today are running three to five separate digital systems — one for ordering, one for payments, another for loyalty points, and yet another for customer data. Each works fine in isolation. But when a customer taps their loyalty card at the counter, your CRM has no idea they’ve been ordering on your app every Friday for three months. You can’t act on data you can’t see.

A well-implemented F&B CRM fixes that. But the key word is well-implemented. Not every CRM on the market is built for the realities of Singapore’s F&B scene — multi-outlet operations, high table turnover, WhatsApp-first customers, and a competitive landscape where every dollar of retention spend has to show a return.

This guide breaks down the seven most relevant CRM and loyalty platforms for Singapore F&B operators in 2026: what each does well, where each falls short, and which type of business each is actually built for. No paid rankings. No vague feature checklists.

What We Evaluated

Every system in this guide was assessed across six dimensions:

• Customer data integration — Can it unify dine-in, takeaway, delivery and online into a single customer profile?

• Loyalty and membership — Points, tiers, rewards, redemption — how complete and flexible is the system?

• Marketing automation — Can it trigger personalised campaigns based on behaviour, not just bulk blasts?

• POS integration depth — Does the CRM actually connect to your point of sale, or just sit alongside it?

• Ease of implementation — How fast can a non-technical F&B operator get this running?

• Singapore market fit — Does it support local payment methods, local customer behaviour, and local compliance norms?

1. TabSquare

Best for: Mid-size chains that want AI-powered ordering with CRM built in

TabSquare started as a smart in-restaurant ordering system and has grown into one of the most recognised F&B technology names in Singapore, with clients including Pizza Hut, KFC, Sushi Tei, Paradise Food Group, The Coffee Club, and Jollibee Singapore.

The platform collects customer interaction data through its QR ordering and kiosk systems, feeding that data into a customer engagement layer for personalised promotions and loyalty management. Their AI engine analyses ordering behaviour to surface upsell recommendations in real time.

Where it’s strong:Real-time data collection at the point of ordering, AI-driven upselling, and a proven track record at scale with major Singapore chains.

Where it falls short:CRM and loyalty features are secondary to the core ordering product. Restaurants looking for deep retention tooling or sophisticated membership management may need additional tools — reintroducing the data fragmentation problem.

Verdict:Strong for chains already on TabSquare’s ordering infrastructure. Less compelling as a standalone CRM-first solution.

2. Eber

Best for: Mid-size F&B and retail operators that want a dedicated loyalty platform

Eber is one of Singapore’s more established loyalty and CRM platforms, built around membership management, points programmes, and customer marketing. It integrates with a range of POS and delivery systems — including Oddle and SevenRooms — and is accessible for operators without dedicated IT teams. Pricing starts from SGD $299/month per outlet.

Where it’s strong:The loyalty feature set is comprehensive — points accumulation, tiered membership, eVouchers, birthday rewards, and automated re-engagement flows are all present and functional.

Where it falls short:Eber is a loyalty and marketing platform, not an end-to-end operating system. Data quality depends on how well your existing POS and ordering systems feed into it. SMS and WhatsApp-based engagement add meaningfully to per-customer costs.

Verdict:A solid, focused loyalty platform with good local market fit. Works best when you already have a stable POS setup and want to add a structured loyalty layer on top.

3. Fynix

Best for: F&B operators of any size — from single-outlet shops to multi-brand groups with complex membership programmes

Fynix is the F&B suite built by Fushi Tech, a Singapore-based subsidiary of Yeahka (9923.HK). Where most CRM and loyalty platforms solve one layer of the problem, Fynix was designed from the ground up to unify the four systems that every F&B operator needs — mobile ordering, payments, POS, and customer management — into a single integrated platform.

The problem Fynix is solving is one most F&B operators know intimately: your customer data is fragmented across systems that don’t talk to each other. The loyalty app doesn’t know what your customer ordered on the POS. The POS doesn’t know your customer has a birthday this week. The delivery platform has no idea your customer prefers dine-in on weeknights. When your data lives in silos, your marketing is guesswork.

Fynix eliminates those silos. Because ordering, payments, POS, and CRM are all on the same platform, every customer interaction — regardless of channel — flows into a single unified profile. That profile powers genuinely intelligent retention: not batch emails, but triggered, personalised engagement based on real behaviour.

Available for all scales: Fynix offers a Standard edition built for single-outlet operators and growing independents — accessible from day one, without enterprise-level complexity or cost. For multi-outlet groups and large chains with sophisticated requirements, Fynix also supports complex, tiered membership structures, multi-brand loyalty programmes, and cross-outlet data unification at scale. Whether you’re running one outlet or twenty-four, the platform grows with you — without forcing a system migration when you do.

Real-world results:

In early 2026, Fynix partnered with Commonwealth Concepts — one of Singapore’s well-known food and lifestyle groups — to replace their multi-vendor digital infrastructure with the Fynix platform. The goal was to remove the operational complexity of managing separate systems while giving the group a single view of their customers across all outlets.

Shortly after, Shihlin Taiwan Street Snacks deployed Fynix across 24 Singapore outlets and 19 Malaysia outlets, building a unified AI-driven membership platform covering points accumulation, tiered rewards, and personalised promotions — all managed through one system.

Loyalty and CRM capabilities:

• Unified member profiles across all outlets and channels

• Points accumulation, tiered membership, eVouchers, cashback, and digital wallets

• Automated triggered campaigns: birthday rewards, lapsed customer re-engagement, post-visit follow-ups, expiry nudges

• Personalised menu recommendations powered by purchase history

• Real-time analytics across all customer touchpoints

Fynix AI Shop:

Launched in May 2026, Fynix AI Shop takes the platform further — functioning as an AI agent that handles customer interactions, product recommendations, and membership management proactively. Rather than a passive database, the system actively engages customers through their preferred channels, learns from each interaction, and refines its recommendations over time.

Where it’s strong:

The integration depth is unmatched at this price tier in the Singapore market. Because ordering, payments, and CRM are natively unified rather than bolt-on integrations, the customer data quality is fundamentally better. You’re not syncing data between systems — it’s all in one place from the moment a customer places their first order. This translates directly into more effective retention marketing and a cleaner operational picture.

Where it’s honest:

Fynix is newer to the Singapore market than some competitors on this list. Operators who have spent years building their workflow around established platforms may face some adjustment in implementation. That said, the Standard edition is specifically designed as a low-friction entry point — small single-outlet shops can get started without enterprise budgets or technical teams. The modular approach means operators start with what they need and expand naturally as the business grows.

Verdict:

If fragmented systems and incomplete customer data are the root cause of your retention problem — and for most Singapore F&B operators, they are — Fynix addresses the problem at the source rather than adding another layer on top. With a Standard edition accessible to single-outlet shops and an enterprise offering capable of handling complex, large-scale membership systems, it is the most complete and flexible F&B CRM solution currently available in the Singapore market — one that covers the full spectrum from a neighbourhood eatery to a multi-brand group.

4. Oddle Loyalty

Best for: Independent restaurants and small chains that want low-cost, F&B-specific CRM

Oddle started as an online ordering platform and has built a loyalty and CRM layer specifically for restaurants. Usage-based pricing — with per-customer enrolment costs as low as SGD $0.35 — makes it one of the most accessible entry points for F&B operators. Customers enrol via QR codes or NFC taps with no app download required.

Where it’s strong:Accessibility and price. For a single-outlet restaurant or small chain just beginning to build a customer database, Oddle Loyalty offers meaningful functionality at a genuinely low cost.

Where it falls short:A focused tool, not a platform — no POS, ordering, or payments included. Email is the primary engagement channel, which limits reach compared to WhatsApp or SMS. Operators who outgrow the basics will likely need to migrate to a more comprehensive solution.

Verdict:A strong starting point for independent restaurants entering loyalty marketing for the first time. May become a limitation as the business scales.

5. Capillary Technologies

Best for: Large F&B groups and enterprise chains with complex loyalty requirements

Capillary Technologies is headquartered in Singapore and operates across 46 countries, serving over 393 brands globally — including Pizza Hut, KFC, Starbucks, and Domino’s Pizza. It was named a Leader in the Forrester Wave for Loyalty Platforms in Q4 2025.

Where it’s strong:Scale, reliability, and loyalty programme sophistication. For multi-brand F&B groups with large customer databases and complex structures, Capillary offers the depth and flexibility to handle it.

Where it falls short:Designed for enterprise, with implementation budgets and technical requirements to match. Does not cover the full F&B operating stack — POS, ordering, and payments still require separate solutions.

Verdict:The right choice for large chains and F&B conglomerates. Not the right fit for operators below enterprise scale.

6. Odoo

Best for: F&B operators who want a single ERP system covering operations, finance, and CRM

Odoo is an open-source ERP platform with modules covering POS, inventory, HR, accounting, CRM, and loyalty. For F&B operators who want all back-office systems on one platform, it makes a compelling case.

Where it’s strong:Breadth. If your operational challenge spans inventory, payroll, and supplier management as well as customer retention, Odoo addresses all of it in one place.

Where it falls short:Odoo is an ERP that includes CRM — not a CRM built for F&B. Loyalty and engagement features are less sophisticated than purpose-built platforms. Implementation typically requires technical support or a certified Odoo partner, adding cost and timeline.

Verdict:Worth evaluating if your operational complexity extends well beyond customer retention into full back-office management. Not the first choice if CRM and loyalty are the primary need.

7. Salesforce

Best for: Large F&B enterprises with dedicated IT teams and complex CRM requirements

Salesforce is the world’s leading CRM platform by market share — powerful, customisable, and backed by a global ecosystem. In practice, it was not designed for F&B: there is no native POS integration, no built-in loyalty module, no table management. Effective use in an F&B context requires significant customisation, ongoing technical resources, and integration with existing operational systems.

Where it’s strong:When fully configured, the analytics, automation, personalisation, and integration capabilities are enterprise-class.

Where it falls short:Significantly over-engineered for most Singapore F&B operators. Implementation cost, licensing fees, and technical overhead make it impractical without a dedicated team.

Verdict:Only applicable for large F&B enterprises with the budget and technical resources to deploy and maintain it. Not a realistic option for most operators in the Singapore market.

Side-by-Side Comparison

	Fynix	TabSquare	Eber	Oddle	Capillary	Odoo	Salesforce
F&B-specific design	✅✅	✅✅	✅✅	✅✅	✅	⚠️	❌
Native data integration	✅✅	⚠️	⚠️	⚠️	⚠️	✅	✅
Loyalty & membership	✅✅	✅	✅✅	✅✅	✅✅	✅	⚠️
Marketing automation	✅✅	✅	✅✅	✅	✅✅	✅	✅✅
AI capabilities	✅✅	✅✅	⚠️	⚠️	✅✅	⚠️	✅
POS + ordering included	✅✅	✅✅	❌	❌	❌	✅	❌
SME-friendly pricing	✅✅	⚠️	✅	✅✅	❌	⚠️	❌
Singapore market fit	✅✅	✅✅	✅✅	✅✅	✅	⚠️	⚠️

✅✅ Strong ✅ Good ⚠️ Partial ❌ Weak or N/A

How to Choose: A Quick Decision Framework

• Full-stack, integrated platform with no data silos → Fynix

• Already have TabSquare, need smart CRM on top → Fynix or Eber

• Single-outlet restaurant just starting loyalty → Fynix or Oddle Loyalty

• Large chain with IT team and complex loyalty needs → Fynix or Capillary

• Need inventory, payroll, CRM in one ERP → Odoo

• Large enterprise already using Salesforce → Salesforce (with significant F&B customisation)

Why Customer Retention Is the Real ROI Lever in F&B

Acquiring a new customer costs five to seven times more than retaining an existing one. Yet most F&B marketing budgets are weighted toward acquisition — social ads, influencer campaigns, delivery platform promotions — rather than the systematic work of keeping existing customers engaged and returning.

The maths of retention are compelling. A customer who visits twice becomes significantly more likely to visit a third time. A customer enrolled in a loyalty programme visits more often and spends more per visit on average. And a customer who feels personally recognised — who receives a birthday offer on their actual birthday, who gets a personalised recommendation based on what they genuinely like — is far less likely to drift to a competitor, regardless of how many promotions that competitor runs.

The challenge is that meaningful personalisation requires good data. And good data requires integration. When your CRM, POS, ordering platform, and payments are separate systems, you are always working with an incomplete picture of your customer.

This is where the fundamental difference between a loyalty bolt-on and a unified platform becomes commercially significant. A bolt-on loyalty module improves retention at the margin. A unified platform changes the quality of customer intelligence you are working with — and that changes everything downstream.

Frequently Asked Questions

What is F&B CRM and why does it matter for Singapore restaurants?

F&B CRM (Customer Relationship Management) refers to systems that help restaurants collect, organise, and act on customer data to drive repeat visits and loyalty. In Singapore’s competitive dining market, where customer acquisition costs are high and margins are tight, CRM is increasingly essential for sustainable growth — enabling operators to move from generic promotions to personalised, data-driven engagement.

What’s the difference between a loyalty app and a CRM?

A loyalty app manages points and rewards. A CRM manages the entire customer relationship — including purchase history, preferences, visit frequency, communication history, and behavioural patterns across channels. A good F&B CRM includes loyalty functionality, but it does much more: it helps you understand who your customers are, predict who might churn, and trigger the right intervention at the right moment.

Can a small restaurant benefit from CRM?

Yes — though the right platform depends on the scale of operations and budget. For single-outlet restaurants just beginning to build a customer database, simpler tools like Oddle Loyalty offer a low-cost entry point. Fynix’s Standard edition is built specifically to be accessible for small single-outlet operators who want native integration from day one — without needing a large IT team or enterprise budget. At the other end, Fynix also supports complex, large-scale membership systems for multi-outlet groups and chains. As the business grows, the platform grows with it — no migration required.

Do I need technical expertise to implement F&B CRM?

It depends on the platform. Purpose-built F&B platforms like Fynix, Eber, and Oddle are designed for non-technical operators and include onboarding support. General-purpose platforms like Salesforce and Odoo typically require technical resources or implementation partners, adding cost and timeline.

How long does it take to see results from a CRM programme?

Most operators begin to see measurable changes in visit frequency and average spend within the first two to three months of running structured loyalty and re-engagement campaigns. The longer the programme runs and the more customer data it accumulates, the more precise and effective the targeting becomes.

The Bottom Line

There is no universal answer to which F&B CRM is best for your business — it depends on your scale, your operational complexity, and what specific problem you are trying to solve.

What is clear is that the era of managing F&B customer relationships through disconnected systems is coming to an end. The operators gaining ground on customer retention in 2026 are the ones with a unified picture of their customers — who they are, what they buy, when they visit, and when they’re at risk of drifting away.

If your business is still running on fragmented infrastructure and you want to see what a fully integrated platform looks like in practice, get in touch with the Fynix team — we’re happy to walk you through how it works and whether it’s the right fit for your operation.

Get in Touch：https://www.fynixglobal.com/company/contact

How AI Agents Are Revolutionising F&B CRM: Smarter Promotion Codes and Customer Retention on Autopilot

Fynix — Tue, 26 May 2026 07:14:11 GMT

For F&B brands, growing repeat visits has always been a manual grind. Building a promo campaign meant hours of setup — configuring promotion codes, segmenting customer lists, scheduling sends, and hoping the timing was right. Most teams simply didn't have the bandwidth to do it consistently.

That's exactly the problem Fynix AI CRM was built to solve.

Setting Up a Promo Campaign Used to Take Hours. Now? Just Have a Conversation.

Fynix AI CRM now supports Promotion Codes, and the entire process is AI-driven. There's no complex configuration, no specialist knowledge required, and no more wasted hours on manual setup.

Here's how it works:

Tell our agent what you need → Get smart campaign recommendations → Confirm details → Go live.

That's it. Your team describes the goal, and the AI agent handles the rest — generating promotion codes, configuring campaign logic, and targeting the right customer segments automatically.

Why This Matters for F&B Customer Retention

Customer retention is the most underleveraged growth lever in F&B. Acquiring a new diner costs significantly more than keeping an existing one, yet most brands still rely on one-off promotions and manual outreach to drive repeat visits.

The problem isn't intent — it's execution. Without an AI-powered F&B CRM, retention campaigns fall through the cracks. Segments get missed. Follow-ups don't happen. Promotion codes go out too late to matter.

AI agents change this by making customer retention a system, not a task. Campaigns run consistently, segments are identified automatically, and re-engagement happens at exactly the right moment — without anyone on your team having to trigger it manually.

Promotion Codes, Powered by AI

Traditionally, setting up promotion codes in an F&B CRM required your team to manually define discount logic, assign customer groups, set expiry windows, and push everything live. One campaign could easily eat up half a workday.

With Fynix, an AI agent handles that entire workflow through a single conversation. The result is the same polished, targeted campaign — built in minutes instead of hours, and ready to drive repeat visits the moment it goes live.

This Is Just the Beginning

Fynix is building AI CRM into a full marketing loop for F&B brands: campaign creation, execution, and data review — all connected. That means your team doesn't just save time on setup. They also get clearer insights into what's working, so every future campaign performs better than the last.

The goal is simple: help merchants make smarter decisions at every step, with less manual work and lower operational cost.

Ready to See It in Action?

If customer retention is on your agenda, Fynix AI CRM is worth 15 minutes of your time.

👉 Talk to us: fynixglobal.com/company/contact

Fynix Wins Two MARKies Awards 2026: Recognised for Mobile Marketing and Zero-Party Data Excellence

Fynix — Thu, 07 May 2026 06:44:59 GMT

Singapore, 2026 — At MARKies Awards, one of Southeast Asia's most prestigious marketing industry competitions, Fynix has been honoured with two major accolades for its work with PlayMade Global:

Most Effective Use – Mobile
Most Effective Use – Zero-Party Data

What Are the MARKies Awards?

MARKies Awards recognises the most impactful marketing campaigns across Southeast Asia. Winning in both the Mobile and Zero-Party Data categories reflects Fynix's ability to deliver measurable results across two of the industry's most competitive and fast-evolving disciplines.

The Winning Work: A Full CRM Solution Built for Lasting Loyalty

The project at the heart of this recognition was built around a single, guiding question that has always driven Fynix's work: does this actually make a real difference for our client?

That question led to a comprehensive digital solution for PlayMade Global, encompassing three core components.

A full CRM solution that brings together customer data to enable meaningful, lasting relationships between the brand and its customers.

A branded app that creates a direct channel between PlayMade Global and its audience, designed to drive genuine engagement and retention.

An online ordering system that connects digital touchpoints to real purchasing behaviour, completing the loop between acquisition and loyalty.

Together, these components formed an integrated system built not for short-term metrics, but for lasting loyalty.

Why This Recognition Matters

For Fynix, these awards carry genuine weight. Not as validation of the agency, but as recognition of work that was built to make a real difference.

The MARKies Awards evaluate campaigns on impact, not just creativity. Being recognised in the Mobile and Zero-Party Data categories signals that the solution delivered results that were both strategically sound and meaningfully effective for the client.

A Partnership That Made It Possible

Fynix sincerely thanks the PlayMade Global team. This recognition is the result of a shared effort. It is the partnership that made it possible, and their trust that made it meaningful.

About Fynix

Fynix is a brand under Fushi Tech, a global provider of integrated AI & digital solutions for merchants, dedicated to building solutions that create real, lasting impact for clients across Southeast Asia.

The Real Cost of Not Having a Restaurant CRM

Fynix — Wed, 29 Apr 2026 03:53:55 GMT

Running a restaurant, café, or retail F&B outlet in Southeast Asia is competitive. Foot traffic is inconsistent, customer expectations are rising, and marketing costs keep climbing.

Here's the uncomfortable truth: acquiring a new customer costs 5–7x more than retaining an existing one. Every day without a customer retention system is a day you're paying more than you need to.

That's where a restaurant CRM comes in.

What Is a Restaurant CRM?

A restaurant CRM (Customer Relationship Management) system helps F&B businesses collect customer data, automate engagement, and build loyalty — all from one platform.

Unlike generic CRM tools built for corporate sales teams, a restaurant-specific CRM is designed around how diners actually behave: repeat visits, group orders, seasonal habits, and spontaneous decisions.

5 Ways Fynix CRM Helps Southeast Asian F&B Businesses Retain More Customers

1. Instant Digital Ordering

QR scan-to-order with auto-printed receipts eliminates wait times and reduces friction at the point of sale — a key factor in driving positive first impressions that bring customers back.

2. A Loyalty Program That Actually Works

Customers earn points with every purchase and can redeem rewards immediately. No app downloads. No forgotten punch cards. Just simple, visible value that encourages repeat visits.

3. Personalized Automated Engagement

Birthday treats, holiday promotions, and post-visit coupons are sent automatically based on customer behavior. Your regulars feel remembered — without your team lifting a finger.

4. Win-Back Campaigns for Dormant Customers

Lost a customer you haven't seen in 60 days? Fynix automatically identifies and re-engages dormant customers before they forget you exist — turning lapsed visitors back into regulars.

5. All-in-One Payment Processing

Accept digital wallets, credit cards, and countertop payments in one system. Online and offline, unified.

Real Results from F&B Businesses Using a Restaurant CRM

Businesses using Fynix CRM report:

45%+ higher repeat visit rates
40%+ lower customer acquisition costs

For a mid-size restaurant doing 200 covers a day, that's a significant shift in revenue — without increasing your marketing budget.

Is a Restaurant CRM Right for Your Business?

If you run a restaurant, café, hawker concept, or retail F&B outlet in Singapore, Malaysia, Thailand, Indonesia, or anywhere across Southeast Asia — and you don't have a system tracking who your customers are and when they last visited — you're leaving money on the table.

A restaurant CRM doesn't replace great food or great service. It makes sure the customers who experience both actually come back.

Ready to see it in action? Book a free demo with Fynix →

AI CRM Is Changing How Restaurants Keep Customers

Fynix — Wed, 22 Apr 2026 08:55:49 GMT

The restaurant industry has always been about relationships. But in 2026, the way you build and maintain those relationships has fundamentally changed.

At FHA 2026 in Singapore, one theme dominated conversations with F&B operators and hospitality leaders alike: customer retention is getting harder, and generic marketing isn't cutting it anymore.

You're Losing Customers You Don't Know About

Most restaurants know their best customers. But what about the ones who came three times and then quietly stopped? Or the table that left a decent review but never returned?

Traditional CRM tools were built for retail and e-commerce — not for dining. A customer might pay via multiple channels, visit different outlets, or bring a group one week and eat solo the next. The result? Disconnected data. Generic email blasts. Loyalty programs people forget to use.

What Actually Changes

At Fynix, we built an AI-powered CRM specifically for restaurants and dining operators. Here's what that looks like in practice:

Smarter customer profiles — behavioral patterns that help you understand why someone visits and what keeps them coming back
Personalized re-engagement — automated touchpoints that feel relevant, not robotic
Actionable insights — so your team spends less time guessing and more time acting

We're part of a broader F&B tech ecosystem, which means the data powering our CRM is richer and more complete than most standalone tools.

Why Now?

Acquiring a new restaurant customer costs 5–7x more than retaining an existing one. That math hasn't changed. What has changed is the availability of tools smart enough to act on it — and they're no longer just for big chains.

See It in Action

We're opening demo bookings for Fynix AI CRM now. If you're looking to improve customer retention, we'd love to show you what's possible.

👉 Book a demo at fynixglobal.com